Encore Azalea Announces Autumn Lilac™

Invented by Buddy Lee, Encore® Azalea Autumn Lilac™ features a unique, brilliant lavender bloom color.

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LOXLEY, ALA. – January 7, 2010 – Encore® Azalea, the only brand of azalea to bloom spring, summer, and fall, has announced the debut of a new variety in its Collection, according to Encore® Azalea developer Robert E. “Buddy” Lee. Encore® Azalea Autumn Lilac™ features a unique, brilliant lavender bloom color and spectacular rich green foliage.

Autumn Lilac’s two-inch wide blooms are accented with dark purple freckles and its lavender bloom color is right in sync with the trend to purple hues in the flower garden for 2009-2010.
The new variety grows to a manageable 3-4 feet tall and wide. Its compact growth habit and consistent rounded shape make it an attractive garden addition even when it’s not in bloom.

Encore® Azalea is the only patented brand of azaleas to bloom in spring, summer, and fall. Today, the 24 varieties of Encore® Azalea offer a growth habit and bloom color palette for every landscape. The evergreen shrubs enjoy more sun than traditional azaleas, but offer the same easy care.

Encore® Azaleas begin blooming each spring like a traditional azalea. Once this initial blooming concludes, new shoots begin to grow and set buds. Then blooms emerge again in mid-summer and continue in many areas until first frost.

The unique multi-season bloomers are available in garden centers across the Southeast, Mid-Atlantic, and Northwest. For a complete list of retailers, or more information on Encore Azaleas, visit www.EncoreAzalea.com.

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