Encore Azalea Debuts New Care Video

Planting Encore Azaleas is made simple with the new care video at EncoreAzalea.com.

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LOXLEY, ALA. – March 11, 2008 – Planting Encore Azaleas is made simple with the new care video at EncoreAzalea.com. Gardeners will learn easy planting tips for Encore Azalea®, the only patented brand of azaleas to bloom in spring, summer, and fall.

The new care video features Robert E. “Buddy” Lee, the inventor of Encore Azaleas and a well-known plant breeder. Lee offers his advice and techniques on soil amendment, planting, mulching, watering, and pruning. “Following the care tips provided in this video will allow even beginner gardeners to experience full, lush azaleas that bloom three times per year,” says Lee.

The video can be viewed and downloaded at www.EncoreAzalea.com/carevideo or by clicking the Care Video banner on the home page. The video is also available as a free Podcast on iTunes.

Today, the 23 varieties of Encore Azalea offers a growth habit and bloom color for every landscape. The evergreen shrubs enjoy more sun than traditional azaleas, but offer the same easy care.

Encore Azaleas begin blooming each spring like a traditional azalea. Once this initial blooming concludes, new shoots begin to grow and set buds. Then blooms emerge again in mid-summer and continue in many areas until first frost; that’s something no other azalea can consistently do.

The unique multi-season bloomers are available in garden centers across the Southeast, Mid-Atlantic, and Northwest. A complete list of retailers is available at www.EncoreAzalea.com.

For more information or to download a high-resolution version of the care video, visit www.EncoreAzalea.com.

iTunes and iPhone users can download the podcast at http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=305340282



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