Encore® Azalea to Debut New Varieties at Garden Writers Association Annual Symposium

The new varieties include Autumn Sunburst™, Autumn Lily™, Autumn Ivory™ and Autumn Jewel™.

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FOR IMMEDIATE RELEASE

Contact:

Jennifer Jenkins

jennifer@jjpragency.com

251.591.4974

Encore® to Debut New Varieties at Garden Writers Association Annual Symposium

Loxley, AL – September 11, 2012 – Encore® Azalea, the best-selling azalea that blooms spring, summer, and fall, will debut four new varieties at the Garden Writers Association Annual Symposium October 12 – 15, 2012 in Tucson, Az.

The new varieties include Autumn Sunburst™, Autumn Lily™, Autumn Ivory™ and Autumn Jewel™. With the addition of the four new Encore Azalea, the collection now features a total of 29 varieties of bloom colors and sizes with improved characteristics such as increased cold-hardiness.

A bright highlight in the garden, Autumn Sunburst grows compactly and blooms profusely in spring, summer, and fall. Its unique blooms, measuring two-and-a-half inches, are coral pink with white ruffled edges and stand out against the compact dark green foliage. This variety grows to 4 feet tall by 3.5 feet wide.

Autumn Ivory is a compact grower that bursts with huge quantities of 2-inch bright white flowers spring, summer, and fall. Its dwarf size of almost 3 feet tall and 3 feet wide makes Autumn Ivory one of the best Encore Azaleas for containers and foundation plantings.

Robust and upright with deep green foliage, Autumn Lily produces 3-inch white blooms with occasional single purple stripes. Its strong growth and profuse blooms make Autumn Lily perfect for mass and foundation plantings. One of the most cold-hardy Encore Azalea varieties, this variety grows to 5 feet wide by 5 feet tall.

Autumn Jewel provides landscape color year-round with its 2-inch pink blooms in spring, summer, and fall, and its attractive purple winter foliage. Growing to 4 feet tall by 4 feet wide, Autumn Jewel is one of the most cold-hardy Encore Azaleas, hardy to USDA zone 6A.

The unique multi-season bloomers are available in garden centers across the Southeast, Mid-Atlantic, and Northwest. For a complete list of retailers or more information on Encore Azaleas, visit www.EncoreAzalea.com.

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ABOUT PLANT DEVELOPMENT SERVICES

Plant Development Services Inc. works with the world’s top growers and breeders to bring to market plants that impact landscapes with recognizable, marketable improvements. Plant Development Services introduced the number one multi-season blooming azalea, Encore® Azalea, the Southern Living® Plant Collection, featuring innovative new plants selected for superior performance in Southern gardens, and most recently the Sunset Western Garden Collection, specifically designed for the Western gardener. For more information, visit www.plantdevelopment.com.

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